WHELART at HEC 2026

WHELART recently participated in the HEC exhibition, presenting our latest licensed diecast model collections and connecting with collectors, retailers and automotive culture enthusiasts from across the industry.

The exhibition was an important opportunity for us to showcase the direction of the WHELART brand — combining collector-grade presentation, detailed craftsmanship and automotive culture into a growing global diecast platform.

Featured Models

During the exhibition, WHELART showcased a range of 1:18 and 1:64 scale licensed models, including:

• Mazda RX7 FC3S
• Mitsubishi EVO 3
• Toyota Supra A80
• Land Rover Discovery
• Range Rover Sport

Several models featuring functional lighting systems and collector-focused presentation received strong attention from visitors and industry partners.

Building the WHELART Brand

As an Australian-based diecast brand, WHELART continues to focus on:

• Licensed collector-grade models
• JDM and luxury SUV platforms
• Premium presentation and packaging
• Growing global retail and wholesale partnerships

HEC also provided an opportunity for us to meet retailers, distributors and automotive enthusiasts who share the same passion for high-quality diecast culture.

Looking Ahead

WHELART is continuing to expand its product lineup, with more upcoming releases currently in development.

We appreciate everyone who visited our booth and supported the brand during the exhibition.

For retail, wholesale or partnership enquiries, please contact us via:

www.whelart.com.au

Follow WHELART on TikTok and social media for upcoming releases and future exhibition updates.